PRIVACY POLICY

Innovations in Wallcoverings, Inc., (“Innovations”) takes your privacy seriously. We want you to know how we collect, use, share, and protect your personal information.

This Privacy Policy tells you:

• ■ What personal information we collect
• ■ How we use that information
• ■ How we share that information
• ■ How we protect that information
• ■ Your choices regarding your personal information

This Privacy Policy applies only to personal information that we collect on the website www.innovationsusa.com as it may be modified, relocated and/or redirected from time to time (the “Site”).

If you do not want us to handle your personal information as described in this Privacy Policy, please do not use the Site. Personal information is information that could reasonably be used to identify you individually, such as your name, e-mail address, and mobile number.

The Site is intended for a U.S. audience. Any information you provide, including any personal information, will be transferred to and processed by a computer server located within the United States and will be handled in accordance with this Privacy Policy and U.S. law, which may be less stringent than the law where you reside.

1. a) Information You Give Us

We collect personal information that you voluntarily share with us through the Site. For example, we collect information when you fill out a request form on the Site.

The information we collect from you may include:

• ■ Contact information, including name, email address, and telephone number
• ■ The products and services you order through the Site
• ■ Account information, including username and password
• ■ Billing information, including first name, last name, and billing address

Customer orders are transmitted through the Site, but payment information is not collected through the Site. This information is previously provided to Innovations, transmitted to third-party payment processors, and not stored on Innovations’ servers.

Account information, other than your username and password, is previously provided to Innovations and is not collected through the Site.

1. b) Information We Collect Through Technology On The Site

We collect information through technology to enhance our ability to serve you. When you access and use the Site, Innovations and, in some cases, our third-party service providers collect information about how you interact with the Site. We describe below a few of the methods we use to collect information through technology.

When you visit the Site, we collect your device identifier, browser information, and Internet Protocol (IP) address. An IP address is often associated with the portal you used to enter the Internet, like your Internet service provider (ISP), company, association, or university. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. We do not link your personal information to device identifier information, browser information, and IP addresses.

Do We Use Cookies?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. We use cookies to help us understand and save your preferences for future visits to the Site. For example, when you return to the Site after logging in, cookies provide information to the Site so that the Site will remember who you are.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off cookies by adjusting your browser settings. Like most websites, if you turn your cookies off, some of the features on the Site may not function properly.

Google Analytics
We use cookies provided by Google Analytics, a third-party service provider, to assist us in better understanding our Site visitors. These cookies collect data tied to a user’s IP address such as the length of time a user spends on a page, the pages a user visits, and the websites a user visits before and after visiting the Site. Based on this information, Google Analytics compiles aggregate data about Site traffic and Site interactions, which we use to offer better Site experiences and tools in the future. Google Analytics does not collect any personal information. You can obtain more information about Google Analytics here: http://www.google.com/intl/en/policies/privacy/

Your ‘Do Not Track’ Browser Setting
We do not support the Do Not Track (DNT) browser setting. DNT is a preference you can set in your browser’s settings to let the websites you visit know that you do not want the websites collecting your personal information. However, aside from tracking the website a user visits immediately before and after visiting the Site, the Site does not track users across different websites and over time.

We use the information we collect to serve our customers and improve your experience on the Site. Some examples include:

• ■ Responding to requests for proposals
• ■ Responding to questions
• ■ Processing and fulfilling orders
• ■ Emailing information to users about our products, services, and promotions
• ■ Addressing complaints
• ■ Improving Innovations’ products and services
• ■ Responding to questions and feedback
• ■ Conducting research and analysis
• ■ Marketing and advertising products and services
• ■ Continuously evaluating and improving the online user experience

We do not rent or sell your personal information to third parties. The following are some of the ways we share your information:

• ■ Third-Party Service Providers: We will share your personal information with third-party service providers under contract with Innovations to help us provide services to you. The following are some examples of the types of third-party service providers with which we share your personal information and our purpose for doing so:
  • □ Data Analytics: We retain third-party service providers to help us perform data analytics regarding your interactions with the Site. For example, Google Analytics may track what pages users visit on the Site and how long they stay there to determine how users use the Site.
  • □ Legal Advice: We may disclose your personal information to an attorney in the process of obtaining legal advice.
  • □ Third-party payment processors: We transmit your order information to a third-party payment processor.

We require these third-party service providers, by written agreement, to provide safeguards for your personal information similar to the ones that we provide.

• ■ Promotions: We may offer contests, and other promotions (any, a "Promotion") through the Site that may require providing personal information to register. By participating in a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. Please read the official rules carefully. If you choose to enter a Promotion, personal information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners’ list.
• ■ Required Disclosures: We may be required to share personal information in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
• ■ Legal Compliance and Protections: We may disclose account and other personal information when we believe disclosure is necessary to comply with the law or to protect the rights, property, or safety of Innovations, our users, or others. This includes exchanging personal information with other companies and organizations for fraud protection and credit risk reduction.
• ■ Corporate Transactions: We reserve the right to disclose and transfer your information, including your personal information:
  • □ To a subsequent owner, co-owner, or operator of the Site or successor database.
  • □ In connection with a corporate merger, consolidation, the sale of substantially all of our membership interests and/or assets or other corporate change, including to any prospective purchasers.

CHILDREN’S ONLINE PRIVACY PROTECTION ACT COMPLIANCE
We do not collect information from anyone under 13 years of age. The Site, products and services are all directed to people who are at least 13 years old or older. If you are under the age of 13, you are not authorized to use the Site.

CALIFORNIA ONLINE PRIVACY PROTECTION ACT COMPLIANCE/YOUR CALIFORNIA PRIVACY RIGHTS
California residents who use the Site may request that we provide certain information regarding our disclosure of your personal information to third parties for their direct marketing purposes. You can make such a request by e-mail to info@innovationsusa.com, or by mail at: 150 Varick Street, 9th Floor, New York, NY 10013.

The security and confidentiality of your personal information is important to us. We have technical, administrative, and physical security measures in place to protect your personal information from unauthorized access or disclosure and improper use.

For example, we use SSL encryption to protect the data collection forms on our website. In addition, access to your personal information is restricted in our offices. Only employees who need the personal information to perform a specific job (for example, a customer service representative) are granted access to personal information. Employees with access to personal information are kept up-to-date on our security and privacy practices.

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to log out of your account or to close your browser after you have completed your visit to the Site.

Please note that despite our reasonable efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal information.

You may contact info@innovationsusa.com or call (212) 807-6300 to access, update, correct, and delete your personal information.

HAVE QUESTIONS
If you have any questions about this Privacy Policy, we'll do our best to answer them promptly. Here's how to contact us:

Email: info@innovationsusa.com

Mailing address: 150 Varick Street, 9th Floor New York, NY 10013 United States

PRIVACY POLICY UPDATES
If we change this Privacy Policy, we will post those changes on this page and update the Privacy Policy modification date above. If we materially change this Privacy Policy in a way that affects how we use or disclose your personal information, we will notify you by prominently posting a notice of such changes before making them and by stating the effective date of the changes.